Weirder than (Más raro que) — El perro verde
‘Ser más raro que un perro verde’ [‘To be weirder than a green dog’] in a Spanish saying used to describe something or someone atypical. That’s why when the wine ‘El perro verde’ [‘The green dog’] asked us for a print to publish on magazines we decided to do something a little bit more unusual: to create our own. This is how we created ‘Más raro que’ [‘Weirder than’], a series of quarterly magazines that explore the weirdness of a topic, from sports to gastronomy or fashion. 130 pages filled with the weirdest articles and pictures, with a circulation of 10.000 copies distributed by mail, restaurants and premium bookstores.
Awarded 'Best Branded Content' Editorial - BCMAGold in Branded Content - Festival El SolMerit Editorial Graphic Design - Festival CdeC
