Get on board — Uber
This campaign showcases unexpected life situations and how Uber is always there to solve them for you. The main challenge was to find emotional insights to talk about rational service benefits such as Uber’s fixed pricing or its ‘Add a stop’ feature.
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From left to right: 1. Virgin Mojito. Get on board. Uber | 2. Can we go to the park? Get on board. Uber | 3. Knowing how you end up. Knowing how you come back. Get on board. Uber | 4. How do I get back home now? Get on board. Uber.
From left to right: 1. I'm definitely going to the next meetup. Get on board. Uber | 2. If I leave now, I'll arrive in 1 hour. Get on board. Uber | 3. With this huge suitcase it's a hassle to go to the airport. Get on board. Uber
From left to right: 1. A free spot! Go for it! Careful! Turn, turn. Ready! Get on board. Uber | 2. It's 7€. With traffic, 27€. Get on board. Uber | 3. With this traffic, it's impossible to know how much it will cost. Get on board. Uber