Let’s celebrate ourselves more — Codorníu

Will I regret my decisions? Am I in the right place? Will I remain alone? Every day we worry about thousands of things, but a study by the University of Pennsylvania found that 91% of those things will never happen. So while thinking about the campaign for the catalan cava Codorníu we asked ourselves: what if we stop worrying about the future and we start celebrating ourselves?

Awards:

Bronze Award in Craft - Club de Creativos (2023)

With the graphic campaign, we created headlines about society's greatest fears in order to make them realize there is no need to worry about the future and instead we must celebrate what we already have.

CREDITS

global CREATIVE DIRECTOR: ISAHAC OLIVER

CREATIVE DIRECTOR: MARÍA CERDÁN

managing DIRECTOR: DANIELE CICINI

HEAD OF ART: XAVI MAURI

ART DIRECTOR: VIRGINIA NICOLAU

COPYWRITER: GAL·LA BASORA

ACCOUNT DIRECTOR: JUAN BADILLA

HEAD OF PRODUCTION: JORDI SOLÉ

EDITOR: ARNALD VILADOMAT, clara de ramón

DIRECTOR: MARTIN KALINA

PHOTOGRAPHER: DANI PUJALTE

AGENCY: &ROSÀS