Senior Copywriter
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We don't talk about this — Spain's Ministry of Equality

 

We don’t talk about this (De esto no se habla) — Spain's Ministry of Equality

Laughs. I still remember them. They sounded in the background while a teacher put a condom on a banana in front of twenty-something teenagers with their hormones raging. That's how my sex education began and ended. Eventually, I learned that there was much more to sex. And that's what this campaign is about. Normalizing what’s already normal. Because our periods aren’t dirty, our mothers masturbate and people with disabilities feel pleasure too.

Silver in Idea - Club de Creativos

FILM:

STILLS:

PRINTS:

ENGAGEMENT:

DURING THE FIRST 24 HOURS SINCE THE RELEASE OF THE CAMPAIGN:

HALF A MILLION VIEWS ON TWITTER | 3296 RETWEETS | 5304 COMMENTS|

#ESTE8MHABLEMOS TRENDING HASHTAG in spain | +100 MEDIA COVERAGE

AND…

The campaign was restricted on Twitter, warning users that the video may ‘offend some sensibilities’. Oh, the irony.

 

CREDITS: 

global creative director: roberto fara

executive creative directors: juan pedro moreno, javier senovilla

creative directors: guille fernández, pablo póveda

ART DIRECTORs: gabriel pedrozo, irene montiel

copywRiter: gal·la basora

account team: núria dolader, victoria monje, sonia sanjuan

directors: la niña

dop: beatriz sastre

production: smile

editor: pablo marchetto

executive producer: cristina español

producers: paula salgado, beto pérez

colorist: javier garcía

photographer: adri ríos

MUSIC: ‘ACÉRCATE MÁS’ BY NAJWA NIMRI

ministry COMMUNICATION manager: clara alonso

CLIENT: SPAIN’S Ministry of Equality