It’s over (Se acabó) — Spain's Ministry of Equality
45 years ago, singer María Jiménez became one of the first women in Spain to denounce her ex-husband's abuse in the song 'Se acabó' (Enough is enough). Almost five decades later, Luis Rubiales, the president of the Spanish Football Federation, gave to the midfielder Jenni Hermoso a nonconsensual kiss after Spain won the Women's World Cup. Alexia Putellas, the team captain, defended her in a tweet:
This tweet revived the 'Se acabó' slogan, which was used by thousands of women to defend Jenni and complain about Spain’s sexism. So, for the International Day for the Elimination of Violence against Women, together with the Spanish Ministry of Equality we created a campaign to honor María and all the women who refuse to remain silent in the face of violence.
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The campaign features real survivors of gender violence singing a cover of María’s ‘Se acabó’. The ad concludes with a reference to Jenni Hermoso: a girl wearing a football shirt with the number 10 (Jenni's number) looks at the camera and says: "Now my world is different".
Among several politicians and Spanish celebrities, Jenni Hermoso reposted the campaign:
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From left to right: A “peck kiss”, an aggression. | Enough is enough. Spain has moved on now. | From “it’s just a kiss’, to ‘only yes means yes’ | From denouncing alone, to denouncing together. | Point the abuser, not the victim. | From living with fear, to living fearless.
