Senior Copywriter
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Blank Canvas — CUPRA

Blank Canvas — CUPRA

A manifesto about creation for CUPRA, a brand that - without any past - has been able to create in less than 5 years its own Universe within the automotive world.

Awards:
Featured on Source Creative’s Shots (2022)
Gold Award - ADG-FAD LAUS (2023)
Gold Award in Craft - Club de Creativos (2023) 

GENDERLESS VOICE

CUPRA plans to add genderless Voice Assistants to all of their new cars, that’s why we decided that the voice-over of this piece should be genderless too. To achieve it we recorded the voice over actor in a frequency between 145Hz and 175Hz, the one necessary for a voice not to be associated with a feminine or masculine tone.

CREDITS:

EXECUTIVE CREATIVE DIRECTOR: ISAHAC OLIVER

CREATIVE DIRECTORS: JORDI LUNA, POL MARTÍNEZ

ART DIRECTOR: VIRGINIA NICOLAU

COPYWRITER: GAL·LA BASORA

ACCOUNT TEAM: DANIELE CICINI, JORGE FRAILE, CARLOS VALERO

HEAD OF PRODUCTION: JORDI SOLÉ

3D STUDIO: UMBRELLA COLLECTIVE BUDAPEST

DIRECTOR: PÉTÉR BÁTORY

DOP: DÁNIEL KRÁLIK

STUDIO ACCOUNT MANAGER: ÁDÁM BORSOS

SOUND DESIGN: THE LOBBY

AGENCY: &ROSÀS

CLIENT: CUPRA