Taste can’t wait — Coca-Cola

The Coca-Cola glass bottle is iconic. But it has a flaw: you’re in trouble if you don't have a bottle opener.
Our latest campaign for The Coca-Cola Company highlights the bottle's singular weakness to address something more significant: when it comes to the flavor of a Coke, waiting to find an opener is not an option.

films:

PRINTS

CREDITS: 

GLOBAL CREATIVE DIRECTOR: ROBERTO FARA

GLOBAL CHIEF CREATIVE OFFICER: LIZ TAYLOR

GLOBAL CREATIVE NETWORK LEAD: GUILLERMO VEGA

COCA-COLA CREATIVE OPERATIONS MANAGER: JUSTIN GITTERMAN

art director: GABRIEL PEDROZO

COPYWRITER: GAL·LA BASORA

MANAGING DIRECTOR: JONATHAN GIBSON

ACCOUNT DIRECTOR: MARÍA HERRANZ

ACCOUNT EXECUTIVE: ANA SALAS, MARÍA RUIZ

PHOTOGRAPHER: ALBERTO VAN STOKKUM

DIRECTOR: ALBERTO VAN STOKKUM, LUCAS CAMBIANO

PRODUCTION: HOGARTH + SAL GORDA

EDITOR: ANA SIMÓN

EXECUTIVE PRODUCER: JUANJO GÓMEZ

PRODUCER: PAULA SALGADO

AGENCY: OGILVY

CLIENT: COCA-COLA