Senior Copywriter
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Circular world — Ecoembes

Circular world — Ecoembes

the brief

To talk about circular economy in an emotional way.

THE SOLUTION

Not talking about it but showing it, in a 1-minute video without any voice over, just a circular melody created specifically for the campaign and a bunch of images that show that we live in a circular world and by recycling we help keep the Earth turning and running.

PRINTS

For the OOH campaign we developed a layout that follows with the circular concept, both in the visual and in the headline.

credits:

EXECUTIVE CREATIVE DIRECTOR: ISAHAC OLIVer

CREATIVE DIRECTORs: NACHO GINESTRA, HELENA MARZO

ART DIRECTOR: MARC MORALES

COPYWRITER: GAL·LA BASORA

ACCOUNT TEAM: DANIELE CICINI, ANASTASIA SYSOEVA

HEAD OF PRODUCTION: JORDI SOLÉ

EDITor: ALBA ORIOL

DIRECTORS: BANDIDOS (MARTÍ HERRERA,GUILLEM CRUELLS)

COLORIST: MARC MORATÓ

MUSIC: BSO STUDIO

3D: NORTE STUDIO

AGENCY: &ROSÀS

client: ecoembes